Day: July 24, 2026

Close-up of a man exhaling vapour, illustrating nicotine consumer behaviour in the UAE
A closer look at how price, habit, packaging and retail psychology shape the way UAE consumers choose between cigarettes, vapes and other nicotine products.
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IQOS is a tobacco heating system developed by Philip Morris International. During the operation of the device, the pressed tobacco product ("stick") is heated and aerosols containing nicotine and other chemicals are released, which are consumed by smokers by inhalation through the mouth. IQOS Dubai is an example of heated tobacco products according to the World Health Organization